Creative designer & art director Brand · In-game · Digital Estonia & Spain · Remote only

I put brands inside games, and worked out how to get them there.

Most of it started as a brand idea and ended as something playable inside Counter-Strike 2: the concept, the game assets, and the research that made a closed engine accept them.

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Art direction

Concept, visual language and the look of the finished thing — from brand systems and print to in-game experiences.

Game asset development

Replaced and re-skinned assets inside Counter-Strike 2 — characters, custom effects and the branded objects a player actually sees.

Technical investigation

Worked out undocumented engine behaviour myself, then turned the findings into a workflow later projects reused.

Selected work

Five projects, two very different audiences.

Branded work inside a live multiplayer game, and the brand and digital design it came out of.

Counter-Strike 2 gameplay: a purple branded skybox above the map and SkinBaron artwork on a cooling tower

01 Creative direction · Technical implementation

Building a new canvas for in-game advertising

Allstar Gaming · Counter-Strike 2

A research-driven Source 2 asset replacement workflow that turns parts of a live game into space a brand can occupy — built from reverse engineering, asset design, custom effects, implementation and iteration.

Creative direction
Reverse engineering
Game asset design
Custom effects
Testing & iteration

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Counter-Strike 2 gameplay with a Corsair-branded skybox and branded gloves in frame

02 Product adaptation

Bringing Corsair into Counter-Strike 2

Corsair × Allstar

A branded gaming headset built onto existing Counter-Strike character models — keeping a real product recognisable once it is rendered by someone else's engine.

Counter-Strike 2 gameplay with red velvet cookie splatter replacing the default impact effect

03 Concept · Character & effects

Turning gameplay into a cookie campaign

CTRL × Allstar

Cookie-themed characters, crumbs in place of blood, and a set of customised game assets that make a snack brand funny instead of intrusive.

Thunderpick activation in Counter-Strike 2: a storm outside the windows and blue impact marks on the concrete

Press Play Spring Mixer: a Counter-Strike 2 map re-tiled in purple with inflatable pool toys

Clash activation in Counter-Strike 2 with green branded gloves

04 Art direction · Branded asset systems

Reinventing game visuals for brands

Five Allstar activations

Thunderpick, a Twitch collaboration, ExitLag, Clash and a seasonal house takeover — five brands, the same four surfaces underneath, five different answers.

Read the case study

05 Branding · Print · Web

Selected brand & digital design

Fourteen projects

Brand guidelines, logos, packaging, podcast artwork, print and websites — the commercial design practice the in-game work is built on.

Brand identity
Packaging
Print
Web & UI
Illustration

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All work

About

A designer who does not stop at the handover file.

Art direction, branding, UI / UX, Counter-Strike 2 visual development and the technical work in between.

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I worked across the whole route from idea to the thing people actually see. On brand projects that meant identity, print and web. On game projects it meant concepting the integration, designing the assets, then working out the part nobody had documented: how to get them into the engine and keep them stable.

That second half is what I was usually brought in for, and I treated it as design work rather than something to hand off.

More about how I work

Contact

Open to remote senior design, art direction and creative technology roles.

Remote only. Happy to talk through a project before anything is formal.

Based: Estonia and Spain
Right to work: Estonian, EU citizen
Working: Remote only, open to travel
Hours: Open to Eastern Time (ET)